Features of the development of marketing strategy

• Vinichuk O.Yu.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

• Popova S.I.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

This work includes research and analysis of the clothing market of Primorsky Krai, the definition of the characteristics and prospects of its development. The aim is to develop a process of formation of marketing strategies on the example of the clothing chain in the Primorsky Territory. This work contains the basic theoretical positions in stages of formation of marketing strategy. The value of the study is that the theoretical aspects of the development of marketing strategies adapted to the activities of a particular enterprise, and presented results of a study of the clothing market of Primorsky Krai, will identify policy options for the entry of new businesses. The result of this study is to develop an algorithm of formation of marketing strategy for clothing chain based on an assessment of the economic situation in the industry and regional market conditions clothes.

Keywords: marketing, marketing strategy, program of marketing, market of clothes of Primorsky Krai, marketing analysis.